Rolex, synonymous with luxury and precision, has a storied history that spans over a century. Founded in 1905 by Hans Wilsdorf and Alfred Davis in London, the company initially imported Hermann Aegler’s Swiss movements to England and placed them in high-quality watch cases made by Dennison and others. These early watches were sold to jewelers, who then put their own names on the dial. The trademark “Rolex” was registered in 1908, and by 1919, the company had moved its operations to Geneva, Switzerland, where it resides to this day.
One of the most significant milestones in Rolex’s history was the creation of the Oyster case in 1926, the world’s first waterproof watch case. This innovation was famously tested by Mercedes Gleitze, who swam the English Channel with a Rolex Oyster around her neck, proving its durability and reliability. The brand’s reputation for precision was further cemented in 1931 with the invention of the Perpetual rotor, a self-winding mechanism that became the cornerstone of every modern automatic watch.
Rolex continued to pioneer new technologies and set standards in the watchmaking industry. During World War II, Rolex watches were highly coveted by British pilots and prisoners of war for their reliability and robustness. Post-war, the company introduced the Datejust in 1945, the first wristwatch to display the date automatically. This was followed by the launch of the Submariner in 1953, the first watch water-resistant to 100 meters, and the GMT-Master in 1955, designed for international pilots.
The brand’s association with exploration and adventure was solidified when Sir Edmund Hillary and Tenzing Norgay reached the summit of Mount Everest in 1953, wearing Rolex watches. Over the decades, Rolex has continued to innovate, introducing the Day-Date, the first watch to display both the date and the day of the week, and the Cosmograph Daytona, a favorite among racecar drivers.
With its rich heritage and continuous pursuit of excellence, Rolex has become a symbol of success and status, worn by world leaders, celebrities, and achievers in various fields.
Choosing a Rolex is not just about owning a timepiece; it’s about joining a legacy of innovation and prestige. At Johnston Jewelers, with over 50 years of experience, we are proud to offer a wide selection of Rolex watches. Our expert staff is dedicated to helping you find the perfect model that suits your style and needs. Visit Johnston Jewelers to explore our collection and experience personalized service that ensures your complete satisfaction. Discover why we are the trusted choice for discerning buyers seeking the excellence of Rolex.