THE PSYCHOLOGY OF COLORS IN JEWELRY: A DEEPER UNDERSTANDING

August 18, 2023

Jewelry has always been more than just adornment. Beyond its intrinsic value and beauty, it serves as a communicator of personal narratives, societal statuses, and deep-seated emotions. Central to this communication is the color palette within jewelry, emanating from metals, gemstones, or intricate enamel work. Understanding the psychology of these colors offers an enriched perspective on our innate draw towards certain jewelry pieces.

Red, often seen in rubies or red coral, captures attention with its strong symbolism of passion, love, and desire. It evokes warmth and resonates with those brimming with a zest for life. On the other hand, the calm blues of sapphires and aquamarines mirror the tranquility of the sky and sea, symbolizing depth, trust, and loyalty. These pieces resonate with introspection and a sense of enduring peace.

The verdant shades of emeralds and jade are reminiscent of nature's vitality, standing for growth, harmony, and fertility. They are anchors of rejuvenation and balance in the chaotic rhythm of life. Yellow, whether gleaming in gold or sparkling in yellow diamonds, brings forth images of the sun's radiant glow. It embodies joy, happiness, and a promise of optimism.

Purple, present in gems like amethysts and tanzanites, uniquely marries the stability of blue and the fervor of red. This color is symbolic of luxury, power, ambition, and creativity. In stark contrast, the pristine whites of diamonds and pearls denote purity, clarity, and new beginnings. And not to be sidelined, black, with its mystery and elegance as seen in onyx or black diamonds, carries a message of strength, authority, and sophistication.

Delving into the world of jewelry is akin to embarking on a vibrant journey of emotions, feelings, and stories, with each color playing its part in the narrative. Every hue has a voice, an emotion, and a tale, waiting to resonate with the wearer.

At Johnston Jewelers, our belief is steadfast: jewelry is more than an accessory; it's an extension of oneself. With a legacy spanning over 50 years, we've been privileged witnesses to the myriad of color choices our clients make, each telling a story of personal significance. As you explore the captivating realm of jewelry, guided by the dance of colors and their tales, we invite you to intertwine your story with the legacy of history and the promise of craftsmanship that defines us.

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Since 1972, Johnston Jewelers has been The Tampa Bay Area’s most trusted, family-owned jewelry store. With 50 years experience, we are committed to satisfying the needs of every customer. Whether it’s the perfect engagement ring, gift idea, custom jewelry design, or even a simple repair, our goal is to exceed your expectations. We carry a variety of high fashion jewelry from fine watches, exquisite bridal rings, and custom jewelry designs, to loose diamonds. We take pride in keeping a family friendly environment where we provide the best quality goods and services at affordable prices. Now in our third generation of Johnston’s, we look forward to the privilege of satisfying your jewelry needs for many years to come.